GOOGLE ADWORDS

PRACTICAL APPLICATION

(REAL WORLD APPLICATION)

OVERVIEW

Using real businesses as case studies, Dimension Business Institute offers a 3-day search marketing and digital display advertising class that includes how to use web analytics reports. The search marketing and display advertising course will teach you the following:

  • How to set up a search marketing campaign on the Google platform – i.e. the ads you see when you search for something in Google.
  • How to set up a digital display campaign using the Google Adwords platform – i.e. set up banner ads that will be displayed on relevant websites on the Google Display Network.
  • Using Google Analytics to review website traffic – i.e. the kind of reports and metrics you need to use when looking at website visitor behaviour and whether online campaigns are working.
 


  • CERTIFICATION

    This course will enable you to prepare and qualify to attain the following Google Certifications. We facilitate for you to sit the exams in our premises, 3 weeks after the hands on class:

    AdWords Fundamentals - The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

    Search Advertising - The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.

    Display Advertising - The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.

    Certificate of Campaign Completion (Optional): – You will be required to manage a real campaign using real businesses (for entrepreneurs attending you will use your own business) for a month after which you shall be reviewed. Successful candidates shall attain a certificate of completion detailing out what they did and can be used as proof of practical experience (CV).

     

  • WHO SHOULD ATTEND THE CLASS?

    • Marketing professionals, sales people, business development managers

    • Entrepreneurs, business owners, self-employed professionals

    • People who have great ideas/products/services & need to market them for massive growth

    • People who want to learn the very latest digital marketing strategies

     

  • BASIC REQUIREMENTS

    You are required to have basic computer proficiency and you will be required to come with a laptop to the class.

     

  • COURSE COST

    The Course Cost is R 5,550/Kshs 34,680/NGN 67,345/US$ 339 but early bird offer of 10% discount is applicable to those that pay 3 weeks prior to the course attendance date.

     Please note: Bookings can be paid via Credit Card using the US$ rate.

    If you book for all the 5 digital marketing courses, you qualify for a 20% total discount as well as a free half day session on Creating a Digital Marketing Strategy.

     

  • COURSE DATES

     

    February 2016 Classes

    15th to 17th in Johannesburg

    22nd to 24th in Lagos

    March 2016 Classes

    14th to 16th in Johannesburg

    21st to 23rd in Nairobi

    April 2016 Classes

    11th to 13th in Johannesburg

    18th to 20th in Lagos

 
 

 
 
 
 

 

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SOUTH AFRICA OFFICE:

SANDTON, JOHANNESBURG
Tel: +27 10 003 7527
Fax: +27 11 783 4383

KENYA OFFICE:

BIT HUB, TIMAU PLAZA, NAIROBI
Tel: +254 722 377 917

NIGERIA OFFICE:

3A, TRINITY COURT, FATAI KAFO ESTATE,
OFF AGUNGI ROAD, LEKKI-EPPE.
EXPRESSWAY, LEKKI, LAGOS
Tel: +234 802 3917 584
Tel: +234 803 4709 703