SEARCH ENGINE

OPTIMISATION (SEO)

COURSE

OVERVIEW

This 2 day practical course will equip attendees with the following:

 

• Key concepts and terminology used in SEO

• Technical know-how, understanding and insight to build and
   maintain an effective SEO strategy

• The on-page optimisation techniques, and the skills and know-
   how to manage keyword research and selection

• Knowledge on applying appropriate meta tags in order to drive
   site optimisation

• How to use various specialist tools in implementing on-page SEO

• Understanding of the concept of ranking and be able to perform a
   range of off-page optimisaton activities to improve their ranking

• Knowledge on content marketing and how to develop content
   plans crucial to enhancing your SEO campaigns

 


  • WHO SHOULD ATTEND THE CLASS?

    • Marketing professionals, digital marketers, sales and business development managers

    • Entrepreneurs, business owners, self-employed professionals

    • People who have great ideas/products/services & need to market them for massive growth

    • People who want to learn the very latest digital marketing strategies

    • Web developers

  • BASIC REQUIREMENTS

    You are required to have basic computer proficiency, have existing social media profiles in the 4 key platforms, i.e. Facebook, Twitter, Linked In, Google + and you will be required to come with a laptop to the class.

  • COURSE COST

    The Course Cost is R 2,990/Kshs 21,175/NGN 41,375/US$ 187 but early bird offer of 10% discount is applicable to those that pay 3 weeks prior to the course attendance date.

     Please note: Bookings can be paid via Credit Card using the US$ rate.

    If you book for all the 5 digital marketing courses, you qualify for a 20% total discount as well as a free half day session on Creating a Digital Marketing Strategy.

  • COURSE DATES

     

    February 2016 Classes

    20th to 21st in Johannesburg

    27th to 28th in Lagos

    March 2016 Classes

    19th to 20th in Johannesburg

    26th to 27th in Nairobi

    April 2016 Classes

    16th to 17th in Johannesburg

    23rd to 24th in Lagos

     

 
 


 

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SOUTH AFRICA OFFICE:

SANDTON, JOHANNESBURG
Tel: +27 10 003 7527
Fax: +27 11 783 4383

KENYA OFFICE:

BIT HUB, TIMAU PLAZA, NAIROBI
Tel: +254 722 377 917

NIGERIA OFFICE:

3A, TRINITY COURT, FATAI KAFO ESTATE,
OFF AGUNGI ROAD, LEKKI-EPPE.
EXPRESSWAY, LEKKI, LAGOS
Tel: +234 802 3917 584
Tel: +234 803 4709 703